Marketing and Selling … Every Business Needs it … but Every Business doesn’t know it !

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Marketing is the big topic of attracting customers.
Selling is a small part of marketing.
Marketing is getting the word out while selling is actually asking someone to buy. A restaurant places an ad in the paper with a coupon for a free salad with an entre order — this is marketing.
When the customer is in the restaurant, the waitperson may ask, “would you care for espresso, dessert or an after-dinner drink?” This activity is selling.
If you can’t market and sell, you can’t have a business.
The eight functions of marketing are:
Creating awareness
Building traffic
Generating leads
Qualifying leads
Selling directly
Providing service
Customer dialogue
Building loyalty
Keep marketing simple: Think of the four P’s.
Although marketing seems to be mostly about promotion, you have to know your product, understand what is behind the price, and work with all the sales channels, or the places where the product is sold.
So, the four are:
Product…
What is your product?
How does it compare?
Price…
What is your price?
What are your costs?
What are your projected campaign costs?
Place…
From where is the product being sold?
Promotion…
What’s your offer?
What’s the pending event?
If you have these four things, you have a marketing plan.
Now what you need to make sure of in the marketing plan: that your price adds value to your product; that the place you sell it is convenient; and your promotion tells the people what the value is.
You don’t have to make it complicated; but if you don’t do a marketing plan, you aren’t going to succeed unless it’s pure luck. And if it’s pure luck, you won’t be able to repeat it because you don’t know what you did.
Joe Terry
email: JoeTerry@PreservationOfValue.com
web: http://www.KBGoldAndMoney.com

 

Karatbars International USA / Canada Tour – Completed

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From the desk of Joe Terry
Karatbars International USA / Canada Tour – Completed
A wake of educated, excited, and motivated Customers, Affiliates and Guests left each meeting with a complete Vision of what our crusade is all about. This is far more than simply a Company that sells gold.
Our Business Model offers the World’s first and only sound money system connecting individuals, families and Business entities (For Profit and Non-Profit) with a currency exchange system that uses real, sound money -GOLD- in smaller, more affordable, transaction friendly weights.
Karatbars (1 gram units) are LBMA Certified now and on The London Good Delivery List.
(http://bit.ly/KBGoldonLBMA)
We did not have this VERY important component before. Now we have this in place to move forward with
Gold that is recognized worldwide as a form of currency that is recognized by Banks and Financial Institutions
Globally. This is a very important factor that is a game changer for our world-wide expansion plans.
Breaking news announced at each meeting was received with unprecedented applause and excitement. 
Enhancements announced included:
1. The Bronze Supervisor Promotion is now permanent
2. The new FAST START package to increase your earning power by a whopping 180%
3. The new structure strategy that can spin off $687 USD your 1st month from only 5 new enrollments
4. World Aurum launch news. (http://worldaurum.de/index.php?action=home&lang=en)
5. Karatbars Gift Cards (Holidays, Birthdays, Baby Gifts etc.)
6. Several new streams of income
7. KB University Training System
8. KBTV Network – a streaming live television network
9. The “Core Affiliate” Program
If you missed it or was unable to attend – or even if you were there –  here are the power points and the summary:
http://mykbgold.weebly.com/usacanada-tour.html
Monday All the Core Affiliates and Top Leaders will be back in action to aid, support and assist you all. 
Get educated and up to speed on everything new and old.
Don’t miss the live conference calls and webinars that will take place starting Monday.
Here is the Live Event Schedule:
http://mykbgold.weebly.com/live-event-schedule.html
Words fail to describe the magnitude of this opportunity.
We actually get paid to help families save money – real money – sound money.
NOT spend money –  just SAVE money. We never ask anyone to spend a dime. 
We show people how to exchange some paper money into gold money.
This is a good thing. This helps them in every way. There are no losers in this program.
We are starting a new crusade and Karatbars Corporate needs you to help families help themselves. 
Plug in – Get Educated – Make a difference.
I am ready, willing and able to aid support and assist.
If you need help or have questions!
Join Us Now ! — http://www.KBGoldandMoney.com
Thank you for all your hard work and dedication.
 
Joe Terry
email: JoeTerry@PreservationOfValue.com
web: http://www.KBGoldAndMoney.com

 

NORTH AMERICAN KB VISION TOUR COMING TO A CITY NEAR YOU!!!

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NORTH AMERICAN KB VISION TOUR COMING TO A CITY NEAR YOU!!!

If you live in the following cities, I believe you should seriously consider getting your entire team to one of these following events!

Atlantic City — November 8th
Toronto, Canada — November 10th
Chicago, Il — November 12th
Vancouver, Canada — November 14th
Los Angeles, CA — November 16th
Las Vegas, NV — November 21st
Dallas, TX — November 23rd
Orlando, Fl — November 25th

Plug In … and be a part of History! … TOUR SCHEDULE CLICK HERE

Meet the Leaders !!! Here’s the 11/11/11 Show !!! CLICK HERE

Ready to Join ?!? CLICK HERE

The technology of language defines MAN …

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When we talk about technology we often are talking about computers or mobile phones or automobiles or even indoor plumbing, but the central technology underlying all other things … HUMAN … is language and when computers can interface with human beings in their native langauge, a new and transformative “Age of Intellect” will be upon us.

Apples new “Ask Siri” technology is the gateway for the public imagination to enter this world and I think Steve Jobs left us with a final legacy that we can scarcely fathom at the moment … Click Here Ask Siri .

The human mind was formed out of language and because of language and I believe a new age of storytelling is about to begin … searchable … findable … because of computers … and global … a near era.

With the advent of internet radio and the rising power of computers to “Listen” to those thousands of hours of conversations each and everyday … the mind reels with the possibilities …

Welcome to the future!